1. Introduction

Pear Flow is a trading name of Pear Digital Marketing Limited (“Company”, “we”, “us”, “our”).

We are committed to protecting your privacy and handling personal data transparently and lawfully.

This Privacy Policy explains how we collect, use, process and protect personal data when you:

Visit our website

Apply to work with us

Enquire about our services

Engage us as a client

Communicate with us

For the purposes of UK and EU data protection law, Pear Digital Marketing Limited acts as a Data Controller in relation to data collected directly through our website and business operations.

2. Data We Collect

We may collect and process the following categories of personal data:

Information You Provide Directly

Full name

Business name

Job title

Email address

Phone number

Website URL

Business information submitted via application forms

Communications you send to us

Automatically Collected Information

When you visit our website, we may collect:

IP address

Browser type

Device information

Pages visited

Time spent on pages

Referral sources

This data is collected via cookies and analytics tools.

3. How We Use Your Data

We process personal data for the following purposes:

To respond to enquiries

To assess suitability for our services

To provide agreed services

To manage contracts and billing

To communicate with clients

To improve our website and services

To comply with legal obligations

We do not sell personal data to third parties.

4. Lawful Basis for Processing (UK & EU GDPR)

We rely on one or more of the following lawful bases:

Contractual necessity – where processing is required to provide services

Legitimate interests – for responding to business enquiries and improving services

Legal obligation – to comply with regulatory requirements

Consent – where legally required

Our legitimate interest is conducting lawful B2B marketing and business development activities.

5. Outbound Email and B2B Communications

Pear Flow provides outbound infrastructure services to clients.

In the context of client campaigns:

Clients act as Data Controllers

Pear Flow may act as a Data Processor

Clients are responsible for ensuring lawful data sourcing and compliance with applicable regulations including UK GDPR, EU GDPR and CAN-SPAM

Pear Flow does not independently collect prospect data for resale.

We provide infrastructure and strategy services only.

6. Data Sharing

We may share data with:

Professional advisers (legal, accounting)

Service providers necessary for delivering our services

IT and hosting providers

Regulatory authorities where required

All third parties are required to maintain confidentiality and appropriate data protection safeguards.

7. International Data Transfers

Where data is transferred outside the UK or European Economic Area, we ensure appropriate safeguards are in place, including:

Standard Contractual Clauses

Adequacy decisions

Secure hosting environments

We take reasonable steps to ensure international data protection standards are met.

8. Data Retention

We retain personal data only for as long as necessary to:

Provide services

Fulfil contractual obligations

Meet legal requirements

Enquiry data may be retained for up to 24 months unless deletion is requested.

Client data is retained in accordance with contractual and regulatory obligations.

9. Data Security

We implement appropriate technical and organisational measures to protect personal data, including:

Secure access controls

Encrypted systems where appropriate

Restricted staff access

Secure hosting environments

No internet-based transmission can be guaranteed as fully secure, but we take commercially reasonable steps to protect data.

10. Your Rights (UK & EU)

Under UK and EU data protection laws, you may have the right to:

Access your personal data

Rectify inaccurate data

Request erasure

Restrict processing

Object to processing

Request data portability

To exercise your rights, contact us using the details below.

We may require identity verification before responding.

11. US Residents

If you are based in the United States, you may have rights under applicable state privacy laws, including rights relating to:

Access to personal data

Deletion requests

Transparency regarding data use

We do not sell personal information as defined under US privacy laws.

12. Cookies and Analytics

Our website may use cookies and tracking technologies to:

Analyse traffic

Improve user experience

Understand visitor behaviour

You may adjust your browser settings to refuse cookies. Disabling cookies may affect website functionality.

13. Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices of external sites.

14. Changes to This Policy

We may update this Privacy Policy periodically.

The latest version will always be available on our website with an updated effective date.

15. Contact Information

For privacy-related enquiries, please contact:

Pear Digital Marketing Limited
Trading as Pear Flow
Company Number: 08833123
Email: [email protected]
Registered in England and Wales

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK or your local data protection authority.

Final Positioning Statement

Pear Flow operates within lawful B2B marketing frameworks.
We prioritise compliance, transparency and responsible data handling.